PoochPlanet Rebrand

 

PoochPlanet is the companies oldest brand and had not been updated in 15 years. It was my pleasure to freshen up it's look with updated logo, colors, packaging, imagery and in-store signage. This brand is one of the companies best selling in the value channel seen in stores such as Home Goods, Marshalls and T.J. Maxx. The goal was to help the customer see these products as an extension of their home decor not just a bed for their dog.